Unit-1

Introduction to E-Commerce

1.  What is e-commerce? Mention the various advantages and disadvantages of e-commerce. (Imp)

2.  Explain the e-commerce architecture and its components in detail with a diagram.

3.   Explain the e-commerce framework and its anatomy of applications. (Imp)

4.  Explain the architectural framework for electronic commerce with a practical example.

5. What is the e-commerce business model? Describe the key elements of the e-commerce business model.[2+8]

6.  How does e-commerce differ from e-business? Discuss the e-commerce success factors. (Imp)

7.  Explain the various categories of e-commerce. Define the role of e-commerce in business, service, learning, and community.

8. Explain the different types of e-commerce.

9.  Explain B2B and B2C commerce and its advantages and disadvantages. (Imp)

OR,

 Differentiate between B2B and B2c. Explain the major activities of B2C.

OR,

Explain C2C E-commerce with example.

10. Consider a company is planning to establish a B2B e-commerce system. Now describe in detail about the possible types of B2B Business Models the company can adapt. [10]

11. What are the security threats in e-commerce? How client server and data transactions securities are maintained in e-commerce?

OR,

Discuss the possible security threats in e-commerce systems. [5] (Imp)

12. Describe the various security mechanisms used to secure e-commerce systems. [10]

13. Explain the dimensions of the electronic commerce system.

14. What is Secured Electronic Transaction (SET) Protocol? Describe how purchase request, payment authorization, and payment capture are done in SET. [2 + 8]

15.  What is e-payment? Discuss how credit card transactions, electronic checks, and stored value payment system work. Mention their pros and cons.[2+8]

16. Describe what features make e-commerce better than traditional commerce.

OR,

Compare between traditional and electronic commerce.

OR,

What do the properties like ubiquitous, richness, and information density in e-commerce means? Support your answer with example.

OR,

 How the features like ubiquity, information density, and richness make e-commerce better than traditional commerce. Justify with examples.[5] (Imp)

  

17.  Differentiate pure e-commerce from partial e-commerce with an example.

OR,

Compare and contrast pure Vs. Partial e-commerce. Support your answer with proper examples.  (Imp)

18. Describe the factors that make U-commerce different from M-commerce?[5]

19.  What are the elements of an e-commerce application? Explain.

20. What is an industry value chain? Mention the generic players in the value chain.[3+2]

21.  Discuss the application of e-commerce in the service sector.

22. What is digital wallet? How it works?[2+3]

23. Describe the possible types of revenue models that can be adapted in e-commerce systems.[5]

24. What is a catalog in e-commerce application? How can you create catalogs?[2+3]

25. What is e-payment? Describe the working mechanism of the online credit card transaction.[1+4]

26. Define malicious code. How the potentially unwanted programs like adware and spyware work?[1+4]

27. Discuss different pricing models for online advertisements.[5]

28. What is a shopping cart in an e-commerce application? How can you build shopping carts? [1+4]

29. How content-based and collaborative filtering approaches are used for product recommendation in e-commerce?[5]

30. How are linear, non-linear, in-banner, and in-text video ads used for digital marketing? [5]

31. Describe how promoted tweets, promoted trends, and lead generation cards are used as Twitter marketing tools. [5]

OR,

How facebook exchanges, reaction buttons, and sponsored messages are used for social marketing and advertisement.[5]

32. Considering you are given the role of SEO analyst to perform search engine optimization analysis of www.sastodeal.com, what kind of SEO activities you will perform to improve the rank of the website? [5]

OR,

What is Search Engine Optimization (SEO)? How on-page SEO can be done? (Imp)

Unit-2

E-Commerce Business Model

1.  What is electronic data interchange? Explain the building blocks of an EDI system.

2.  Define EDI used in B2C or B2B e-commerce? Why EDI is important in E-commerce. Explain.

3.  How do layers of EDI ensure the transmission of messages and data between trading partners in e-commerce transactions? Also, mention the tangible benefits of EDI.

4.  Define EDI. Explain with a labeled diagram about secure electronic transaction protocol.

5.  What is EDI? How EDI is used in e-commerce. How EDI has influenced information flow in international trade?

6.  What are the main characteristics of internet-based EDI?

7.  Define EDI and its components.

8.  Explain the architectural model of B2B E-commerce.

9.  How is EDI used between freight forwarders, international trade, and customs?

10.  Explain the EDI application in business.

11.  What are the two major EDI standards used in e-commerce? Explain.

Unit-3

Electronic Payment System

1.  Explain the electronic payments system and its types.

OR

Define electronic payment systems. Explain the types of electronic payment systems with examples. (Imp)

2.  Explain the types of electronic payment systems required in e-commerce. What are there different types of payment systems? Explain with example.

3.  What is e-payment? Explain the functions of the e-payment system. Why are orientation and standardization required for e-payment business systems?

4.  What is digital wallet? How it can be used in e-commerce? What issues need to be considered while designing an electronic payment system?

5.  Explain the digital token-based electronic payment system and its types.  (Imp)

6.  Explain the various features and advantages of the electronic payment system. What are the problems in implementation? Explain.

7.  Differentiate between electronic cheque payment and credit card payment. Explain the cheque transaction protocol used in e-commerce.

8.  How does e-cash work? List the properties that an e-cash should have.

9.  Describe the functionality of digital wallet. Write the requirements of e-payments.

10.  Explain the threat on electronic payment system.

11.  What types of electronic payment systems are required in e-commerce? Explain.

12.  Difference between digital token-based electronic payment system with credit card system.

13.  What are the advantages and disadvantages of smart-card?

14.  Write a short note on (Any Two)

            a. Properties of e-cash

            b. Digital/Electronic wallets

            c. Data warehouses.

Unit-4

Building E-Commerce Website

Unit-5

Security in E-Commerce

1.  Why are security issues important in e-commerce? What are the security issues to be taken into account while designing a security system for e-commerce? Explain.

2.  How security in e-commerce systems can be ensured? What mechanisms can be used to enforce security? What possible vulnerabilities may lead to compromise in client-server security?

3.  What do you mean by client-server network security? Explain the data and message security with examples.

4.  How does preserving confidentiality and integrity ensure security in e-commerce? Discuss various mechanisms used to ensure data and message security in e-commerce systems.

5.  What do you mean by information security? What are the security issues to be taken into account while designing a security system for e-commerce? Explain.

6.  Explain the client network security.

7.   Define the firewall and its types.

8.  What are the security issues of e-commerce?

9.  Explain the e-commerce security tools.

10.  Explain cryptography and its types.

11.  Explain the digital signature and its application.

12.  What is cryptography? How cryptography can be used to ensure data and message transaction security in e-commerce?

13.  Write a short note on (Any Two)

            a. Digital Signature

            b. Secure Socket Layer

            c. EDI

Unit-6

Digital Marketing

1.  Mention the types of Digital documents and explain in brief.

Unit-7

Optimizing E-Commerce Systems